How electronic music artists should organise their link in bio

Most artist link pages are archaeology. Every release, every mix, every collaboration gets added, nothing gets removed, and after two years there are forty entries with no hierarchy. The page technically contains everything. It converts nothing.

The fix is mostly deletion. Here's the order to do it in.

The bio text and the link page do different jobs

Your Instagram bio is read passively. Your link page requires a tap, and a tap is where most people stop. So anything you want someone to know goes in the bio text, and anything you want them to do needs to be reachable from the link.

A common half-measure is to name your services in the bio and stop there. A bio reading "Listen to my latest album: someplatform.com", with the actual link pointing at a streaming platform, communicates the offer but gives nobody a way to act on it. The visitor has to memorise a URL, leave Instagram and type it. Almost nobody does.

Do both. Name the offer in the bio text so it's visible without a click, and make sure the page behind your link actually contains it.

One link per destination

The most common mistake is the same release listed twice, once for Bandcamp and once for Soundcloud. It feels like covering both bases. What it does is split the clicks between two entries leading to the same music, so neither looks like the main thing, and the visitor has to make a decision they don't care about.

Pick the destination that matters. Then link it once.

Five links, not fifteen

Choice paralysis kicks in early. Five clearly different options get acted on. Fifteen get scrolled and abandoned.

The rule that makes this easy: if a link has been there more than 6 months and isn't your best work, it goes. Your back catalogue lives on Bandcamp and Discogs. It doesn't need to live here too.

If you have a lot of material, the fix isn't more links. It's one link to a page that holds them. Fifteen individual entries under a "Live sets" header should be one entry pointing at your Soundcloud.

Label by outcome, not by platform

"Bandcamp" tells someone where they'll land. "Listen to the new EP" tells them what they'll get. The second gets clicked more, every time.

The same applies to section headers. A header should tell a visitor which group is for them, so "Listen", "Book me" and "Work with me" beat anything abstract.

Order by intent, not by date

Three groups, in this order. What you want them to do first: buy the release, book you, hire you. What you offer second: mentoring, mastering, feedback, sample packs. What you've made third: mixes, breakdowns, interviews.

Content feels like the natural opener because it's the most interesting thing on the page. It isn't. Content earns the click from someone already browsing. It doesn't earn position one from someone who arrived with a specific intention, and if your booking contact or your shop is at position eleven, most of that intention is wasted.